FG targets Nigeria’s dominance of West African oil, gas market – DPR
December 22, 2020
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December 22, 2020Quantex Oil and Gas, a company with a global outlook is launching a world standard non-synthetic Lubricant brand Egbon.
Egbon lubricant is a premium product at a value price, good enough for your luxury vehicle but blended for value seekers.
Egbon Lubricant brand is a superior quality brand blended for the everyday rigor of our daily lives.
We designed our package sizes for the routine automobile maintenance needs of the low-income consumer in the Automobile Aftersales market at a superior value price. Value is our virtue.
Egbon lubricants product range includes Premier 2T SAE 40 and Premier Xtra 20W-50 4T. The Premier 2T SAE 40 is mostly suited for motorcycles (Okada) while the Premier Xtra 20W-50 4T is suited for 2-stroke and 4-stroke engine Tricycles.
Quantex Oil & Gas limited is targeting the low- and middle-income demographics of the country’s population. The Egbon brand will make market debuts in Nigeria, Ghana, Gabon, Liberia and Sierra Leone and other sub-Saharan African countries. Our key message is “AFRICA TO THE WORLD”- i.e. local manufacturing to reach a global need. For this consumer category there is a dominance of Tricycle operators (popularly known as Keke ) and Motorcycle riders (popularly known as Okada) who earn a living via these means.
Our Egbon brand will be rolled out across all major auto aftermarkets with activations and product launch within the country. Our core objectives will be to:
- To get millions of tricycle and motorcycle operators to use Egbon 0.5L lubricant for their routine maintenance servicing.
- Increase household penetration in key areas within the Lagos region
- Increase awareness and trial of Egbon 0.5L lubricant.
- Recruit at least one Distributor across 10 markets in each of Lagos, Abuja and Port Harcourt.
- Recruit Bulk breakers and retailers across 12 key markets in Lagos
- Drive Neighborhood penetration
- Deploy POSM Materials to drive Top of Mind Awareness (TOMA)
- Drive Volume Sales
Egbon Lubricant HDPE 1L
Egbon Lubricant HDPE 500ml
Egbon Lubricant PET 1L
